National Journal of Community Medicine

Original Article

Year: 2019 | Volume: 10 | Issue: 6 | Page No: 323-330

Community Based Planned Intervention Targetting Perceptions, Attitudes and Health Seeking Behaviour Regarding Cancers in New Delhi: The Study Protocol

Author: Tulika Seth1, Atul Kotwal2, Rakesh Thakur3, GK Rath4, DN Sharma5, Jitendra Nagpal6


1Professor, Department of Hematology, AIIMS

2Professor, Department of Community Medicine, ACMS

3Community & Oncology, BRIRCH

4Professor, Department of Oncology, BRIRCH

5Associate Professor, Department of Radiation & Oncology, BRIRCH

6Sr Consultant, Psychiatry, Moolchand Hospital, New Delhi


Background: In view of the increasing burden of cancers in developing countries and this study was conducted to first understand community needs and perceptions, secondly to design and implement evidence based preventive strategies, and lastly to test the short-term outcome of these strategies in the field. Study Design: Cross Sectional mixed methods before and after in-tervention community based study. The study had three phases. Phase I involved understanding perceptions, attitudes and practices and needs assessment using qualitative and quantitative methods, gaining from the strengths of both by combining the ap-proaches. Based on the findings of Phase I, appropriate comprehensive interventions were designed and implemented in Phase II. A repeat survey using quantitative methodology was conducted to assess the short-term impact of the intervention. The primary outcome was change in perceptions, attitudes and contextual health care seeking practices among the community. Results: Results of this study will be reported in peer-reviewed publications and in conference presentations Conclusion: This first of its kind study in India has helped in un-derstanding the determinants of perceptions, attitude and practices regarding cancer in the community, which helped in formulating need based intervention strategies. Testing the short-term outcome of intervention showed it to be effective. The study will help in policy decision making by the planners and administrators of the state.

Keywords: Cancers, Mixed methods, Protocol, Behaviour, Intervention